We are recruiting for a Lodge Group based in Ballito KZN for a Digital Marketing Assistant.
Overview of the position :
The Digital Marketing Assistant supports our clients online presence through content creation, social media, SEO, and website management.
RESPONSIBILITIES:
Website Management
• Work with web developers to implement updates and enhancements.
• Monitor website performance, ensuring functionality, usability, and timely resolution of any issues.
Content Creation & Management
• Develop original content for digital platforms, including blog articles, newsletters, social media, and email campaigns.
• Visit Lodges to gather high-quality content for marketing use.
• Organize and maintain the digital media library, ensuring efficient access to photo and video assets.
• Plan and manage the monthly content calendar for social media in collaboration with the creative team.
• Coordinate with graphic designer to produce visually compelling and on-brand materials.
Search Engine Optimization (SEO)
• Conduct keyword research and implement SEO strategies to enhance website visibility.
• Analyze website traffic and user engagement through analytics tools to inform content and design improvements.
• Manage a modest SEO budget, ensuring effective targeting of relevant Lodges keywords.
Social Media Management
• Create, schedule, and publish posts across all relevant social media channels.
• Monitor engagement and respond to messages and comments in a timely and professional manner.
• Ensure brand consistency and alignment across all social platforms in collaboration with the broader content team.
Online Advertising
• Assist in planning, launching, and monitoring paid digital campaigns (e.g., Google Ads, Meta, YouTube).
• Track campaign performance and suggest optimizations to improve ROI.
General Marketing Support
• Provide support to the marketing team as required, contributing to various projects and initiatives.
REQUIRED SKILLS AND QUALIFICATIONS:
• Diploma or similar qualification in Digital Marketing
• Three or more years’ experience in a digital marketing role.
• Good knowledge of SEO principles and best practices as well as all social media platforms.
• Experience with Google Ads, Google Analytics, and Meta platforms.
• Ability to multitask and meet tight deadlines in a fast-paced environment.
• Analytical mindset with a keen eye for detail
To apply, forward CV and proof of all qualifications to ronel@cedar-wood.co.za
Only shortlisted candidates will be contacted, if you haven’t heard from me within 7 days, regard your CV as not successful